Joining affiliate networks and advertising networks can be a great way to make extra money with your blog. But not all advertising networks are created equal. In this Outbrain review, we will break down how Outbrain works. Can this advertising network really work for you? If you have been looking for Outbrain reviews, you’ll find out if this particular network is out of reach for you.
Outbrain is a New York City based company with 16 global offices and works with publishers and advertisers in over 55 countries. It was co-founded by Ori Lahav and Yaron Galai and was started in 2006 as a content discovery platform. At the time of this review, it has a positive BBB rating.
Outbrain pays publishers for posting relevant links on their websites. This is done through widgets or small pieces of code that Outbrain gives you to add to your site.
Advertisers pay on a daily pay-per-click basis or it uses behavioral targeting by putting recommended articles in front of the reader. Behavioral targeting is where relevant ad placement comes in and is based on a visitor’s browsing habits. The websites where you can find these recommended articles are for the most part high traffic and very popular sites such as CNN, Time Magazine, Newsweek, and ESPN. Sites like these have certain pages dedicated to other content from around the web which are used by sponsored networks like Outbrain.
Like TrafficJunky, Outbrain connects advertisers with publishers. There are a few differences though. TrafficJunky networks target adult sites whereas the Outbrain network is comprised of more popular news sites.
Outbrain claims to serve up articles on over 35,000 websites and over 250 million recommendations to other articles. Outbrain’s recommended articles reach over 87% of U.S. Internet users with over 15 billion page views per month.
Reach Estimator: The reach estimator is a tool provided to the advertiser that gives a 30-day potential reach when setting up campaigns.
Algorithms: Outbrain has over 50 algorithms that work to determine what articles to recommend to readers as relevant content.
Languages and countries: Outbrain supports publishers in the most common languages including Portuguese, Spanish, German, Italian, English, Dutch, French, Japanese, Hebrew and Swedish.
All these features are to help put the best relevant content ads in front of readers on your site. These features benefit both the publisher as well as the advertiser.
So the information above is more targeted toward advertisers but what about publishers? Below we’ve listed the features that help Outbrain publishers make money.
When you are approved to join Outbrain as a publisher, you’ll get a dedicated team member to help you get started.
Publishers can create customized campaigns for their ads through RSS feeds, adding URLs or using the click tracker that tracks clicks. You can also add images and headlines to make ads stand out on your site. When adding headlines, you’ll get different variations to choose from. You can run ads on all widgets or specific sections of you site.
Also, you can add tracking codes to ads to see which ads are doing well as well as track clicks using Google Analytics. There’s also a link in the campaign where you can test your tracking code.
Setting goals in your campaign allows you to track how well your ads are doing.
So there are a lot of features that help publishers.
There is no fee to join Outbrain as a publisher. But there is a serving fee that is a percentage fee to cover fraud monitoring and other serving costs associated with the Outbrain ad services. It’s not clear what these fees are or if it’s taken from what you earn.
For advertisers, the cost is whatever you want to put into your account to advertise your content on publishers website. So if you have a $50 budget you can start with that.
As a publisher, how much you make will depend on a few different factors–namely how much traffic your site gets generally; what type of widget you have installed on your site; the categories of the relevant content, and the placement of the widget.
With all that said, our research indicates that as a publisher you can expect to make between $0.37 and $1.12 per thousand pageviews. This could be more or less based on the factors I mentioned above.
Either way, if these numbers don’t move you, I totally understand your concern. Fortunately there are other networks where you may be able to earn more. Check out the networks listed below as possible alternatives or an compliments to Outbrain:
Whatever network you join, the more traffic you can get, the more money you can make. So with that in mind, you may want to check out Wealthy Affiliate. They’ll teach you how to get tons of Free traffic to your site from Google. Furthermore, they’ll also show you how to make money with your existing blog and provide you tools that will take your blog to the next level.
There’s a minimum payout of $50. Once you hit the minimum, you can expect to be paid based on the payment terms in your agreement which is usually net 60 or net 90 days. It’s unclear if the payments are made by direct deposit, paypal, etc.
Creating an account is easy if you are an advertiser. Simply choose your country from the drop down list, type in your email address and create a password. You’ll receive a verification email to activate your account. You can sign up here.
If you are a publisher, you’ll need to fill out a form that includes your website URL along with how many monthly visitors your site gets. That link is here. If you are accepted into the program, you’ll receive an agreement to sign. Once the agreement has been signed and returned, you’ll receive widget codes, CSS styling guide, account admin access, and a deployment guide. A team member will be available to help you if you need it. Unfortunately, we could not find any information on how long the application process takes.
Once you’ve signed up as an advertiser or publisher, you can login into your account here.
Support is available by emailing them at firstname.lastname@example.org and they will respond within 24 hours. Alternatively, you can try to find answers to your questions through their Help Center or the FAQ page.
We’ve laid out the logistics of Outbrain. Now we must discuss the complaints against Outbrain.com that you should be aware of before joining. Although the reality is there isn’t many to include here which is a good thing.
One advertiser complained that his initial $20 maximum budget for a campaign and was instead charged $20 per day wiping out his bank account. According to our research, there are many advertisers out there complaining about being overcharged.
Limited Monetization Options
Unlike affiliate networks such as Maxbounty.com, iGain.com & Traffic Jam Media where you have various ways to monetize your content with Pay per sale, pay per lead, pay per download and pay per call, you’re pretty much limited with Pay per click with Outbrain.
Lack of A Referral Program
We couldn’t find anything on their site regarding a referral program where a publisher or advertiser can get paid for referring other advertisers or publishers.
Outbrain seems to be geared towards publishers with significant traffic to make it worth while. So if you have millions of pageviews and visitors it may be worth a shot.
Either way, increasing traffic to your website should always be a priority regardless if you join Outbrain or not. It can be done by applying some simple techniques to your site. Wealthy Affiliate can teach you how to get tons of FREE traffic and make more money with your site . So you may want to check it out.
If you do apply to Outbrain and get rejected, don’t worry. There are other networks out there to consider such as Maxbounty.com, Traffic Jam Media and iGain.com. These networks provide you various ways to monetize your site and there are plenty of quality advertisers that pay well for placement on your site.
Well that’s it on my end. If you’d like to know more about Outbrain, you can check out the publishers’ FAQ page here. If you have had any experience with Outbrain, I’d love to read your comments below.
Until next time,
Eddy with a y